Targeted trial graphics respond to jurors' perceived information needs. Computer-based artistry provides our cost-effective edge. People remember what they see, and the verdicts follow.
Harvey Moore & Associates has a unique approach to the creation of demonstrative evidence (See H. Moore, "Developing Effective Graphic Communications", paper presented at the Defense Research Institute Seminar on Products Liability, San Diego, CA, January 22-24, 1997). We believe effective trial exhibits must be equally strong in concept and design. Good exhibits must also reflect an understanding of jury decision-making processes. Clear, concise graphic communication is required if attorneys are to stimulate the visual imaginations of jurors.
Our knowledge of jury behavior provides the design foundation for each exhibit we create. Experience gained by developing tactical case strategies through field research and simulation is combined with graphic artistry to ensure client exhibits make a difference in court. Jurors will get the message they need to understand your case.
A full-time staff of graphic artists ensures complete follow-through and timely delivery of product. When engagements meet minimum criteria, all exhibits produced are evaluated qualitatively before a focused jury group to ensure communication clarity.